MultiTouch screens

Finnish company called MultiTouch provides bleeding edge technology that enables the construction of large multi-touch displays, which can be either LCD or projection based. Their technology has been designed from the ground up to scale from as small as a laptop display and right up to and beyond huge displays measuring 20m (66 feet) across. It is also the first multi-touch technology, which not only scales so large but also works in almost all conditions from daylight through to complete darkness, even if the users are wearing gloves.

Once again, the product itself is excellent, but why does the viral marketing material look like this YouTube video? As you could have switched of the lights, showed just hands and played some futuristic background music like the competitor does in here.