www.in-drunk-you-are-blockhead.fi

Old propaganda campaigns are back, but with more street credibility than ever. The on-going "in-drunk-you-are-blockhead" campaign is targeted to teens&youngsters who tend to get too drunk too often in Finland.

Test the simple game and watch the campaign film on the site! Also the posters are awesome. Model vomiting in her handbag and clubber pissing in his pants. Cool or embarrased?

Surpringly the campaign is produced by the Federation of the Brewing and Soft Drinks Industry. Federation promote the interests of producers of beer, cider, long drinks, soft drinks and mineral waters in Finland.

I thought their interest is to sell drinks as much as possible! But hey we live in Finland. Moral is the keyword here. Good.