How to Brand Nations, Cities and Destinations

Two Finnish place branding specialists have written a planning book for place branding.

"Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand."

More info:
How to Brand Nations, Cities and Destinations
A Planning Book for Place Branding