Saturday, November 29, 2008

Whitevector: Fly on the wall

Millions of opinions posted online each day influence more and more consumers' buying decisions, brand perceptions and company reputations. Monitoring single discussions is exhausting and makes it difficult to draw relevant conclusions.

Whitevector helps companies to generate consumer insight and to measure the influence of marketing efforts from social media such as blogs and discussion forums. Their analysis methods offer actionable information to be used in brand and marketing management.

More info: http://www.whitevector.com

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